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Who we are

Out of our hub in Tokyo and in collaboration with a worldwide network of strategists, cultural experts,academics, industry partners, designers and innovators, we deliver solutions for growth.

We believe that a strong brand is not just about looks and messaging, but a tool for people to add genuine value to their lives. Rather than polishing the surface of a brand, we work to uncover opportunity in the interrelationship of people, culture and organisations.

What we do

We work in market-entry, brand growth strategy, brand positioning and purpose, portfolio architecture, new product and services innovation, and corporate culture development.

SEARCH

Cultural trend analysis, competitor landscape, brand audit, primary research and people insight; we scope out the relevant components to determine opportunity territories.

IDENTIFY

Based on the opportunity territories, we lead cross-functional working sessions to shape how we can best realise the potential for the brand and the business.

CREATE

Define the service, product or communication concept and set out the guidelines and toolkit for delivery.

Team

Meet the Saltshakers

Aya Kanda

Aya Kanda

Co-founder and Co-CEO

Half Londoner and half Tokyoite with passion for cross-cultural communication, she is an idea machine who takes her glass half full.

Chiharu Negishi

Chiharu Negishi

Co-founder and Co-CEO

Born in Kobe and studied in London, the down-to-earth Capoeira lover is a natural people opener who brings out the truth.

Yongtae Park

Yongtae Park

Senior Consultant

Grown up in Korea and Japan, Yongtae is a bi-cultural insight sniper with a passion for youth culture and media consumption behavior.

Eriko Kaneko

Eriko Kaneko

Consultant

Born in Holland and grew up in New Jersey, Eriko’s eternal curiosity and cheerleader’s optimism bring out invaluable insight from people.

Yuri Okada

Yuri Okada

Consultant

Born in Tokyo and studied in New Zealand and Scotland, Yuri’s relentless obsession with texture decodes complex cultural lexicon.

Ikumi Taneya

Ikumi Taneya

Consultant

Born in Tokyo and studied in London, the detective Ikumi’s unrivaled observation skill brings thought-provoking perspective like no other.

Iie-Mall Püüa

Iie-Mall Püüa

Consultant

Born in digital mecca of Estonia and studied in Japan, her bi-cultural and innovative lens take us to a voyage of discovery.

Contact

For new business enquiry, please contact
couldyou@passme-thesalt.com

Talents

We’re always on a lookout for cultural experts, academics, industry experts, designers and innovators worldwide. Please get in touch!
talent@passme-thesalt.com